The Cabinet Secretary (CS) for Tourism and Wildlife, Dr. Alfred Mutua, today engaged in talks with U.S Ambassador to Kenya, H.E Meg Whitman. The meeting focused on enhancing mutual interests and exploring avenues for American investors to contribute to Kenya’s tourism sector through innovative public-private partnerships.
CS Mutua proposed involving strategies such as exchange programs, and facilitating visits by young American students to Kenya’s captivating attractions. The goal is to harness their experiences and transform them into enthusiastic ambassadors for Kenyan tourism upon their return to the U.S. The Ambassador on her part, emphasized her commitment to bolstering Kenya’s image as a premier tourist destination in the U.S., pledging support for the strategic marketing initiatives.
The discussions also delved into various approaches to effectively target and attract more American tourists. Implementing these strategies, including the proposed exchange programs, aims to raise awareness about Kenya’s diverse attractions and create enticing travel experiences tailored to the American market.
During the meeting, CS Mutua also underscored the importance of maintaining high standards in the hospitality and tourism sector.
This strategic dialogue signals a promising step forward in fostering international partnerships to elevate Kenya’s standing as a prime tourist destination.
Also present during the meeting were Principal Secretaries Silvia Museiya (Wildlife), and John Ololtuaa (Tourism).