Today, the World Tourism Day celebrations took place in Embu County, Kenya, under the theme “Tourism and Green Investment.” The event was graced by the Cabinet Secretary (CS) for Tourism, Wildlife and Heritage, Hon. Peninah Malonza, who highlighted the significance of tourism and its potential for sustainable development.
In her address, Hon. Malonza expressed her gratitude to Embu County for hosting the prestigious event and commended the county’s ability to organize such an important gathering. She emphasized the importance of empowering counties to contribute significantly to Kenya’s overall growth.
CS Malonza also highlighted some of the achievements in the Ministry of Tourism, Wildlife and Heritage over the past year. One notable accomplishment was the establishment of a framework for tourism sustainability and climate resilience, aligning with the UNWTO sustainability framework.
“We are conducting a countrywide research process led by the Tourism Research Institute to better position us in this. This I am informed, was a major point of discussion during yesterday’s workshop in line with this year’s theme of Greening Tourism,” said Malonza.
The World Tourism Day celebrations in Embu County served as a platform for stakeholders, including government officials, industry colleagues, and esteemed guests, to come together and reflect on the immense impact and potential of tourism. It emphasized the need for green investment in the sector to ensure a sustainable future for Kenya’s tourism industry.
Also present during the celebrations was, the Governor Embu County, Her Excellency Cecily Mbarire, the Principal Secretary State Department for Tourism, Hon. John Ololtuaa, the Principal Secretary State Department for Culture and Heritage, Ms. Ummi Bashir, CEOs from various parastatals, among other dignitaries.