Jamuhuri Thematic week Day2

The Principal Secretary for the State Department of Tourism, PS SDT John Ololtuaa, today represented the CS in the Ministry of Tourism and Wildlife Hon Rebecca Miano during the opening of the Day 2 Jamhuri Thematic Week on Tourism, Wildlife, and MICE at KICC. His address focused on “Unlocking Kenya’s Tourism Potential Through Product Diversification, MICE, Marketing & Quality Standards”, emphasizing that Kenya must leverage MICE and digital marketing to build a competitive, sustainable, and inclusive visitor economy. The PS also urged every Kenyan citizen, our beloved wananchi, to embrace the spirit of domestic travel through the ‘Tembea Kenya’ initiative, emphasizing that this is the most direct way for all to invest in their communities, appreciate their collective heritage, and sustain the jobs created by the thriving visitor economy. He also extended an invitation to vital private sector partners, offering an open hand for increased investment and innovation across the entire tourism value chain, thereby securing its future resilience.