Product Experience Division

• Promote the development of diverse tourism products and value addition along the tourism supply chain.
• Sensitize and create awareness on tourism products development for stakeholders’ uptake.
• Coordinate the development of appropriate tourism product mix.
• Liaise with County Governments for the development of appropriate tourism products
• Promote development of niche tourism products and services.
• Provides visitors with reliable tourism information services.
• Promote partnerships for tourism development.
• Develop and coordinate the implementation of the tourism marketing strategy for the country.
• Undertake tourism market intelligence research
• Liaise with Kenyan Missions abroad for promotion and marketing of Kenya as a tourism destination