TOURISM PERFORMANCE OVERVIEW 2010 |
the highest number of tourists’ arrivals ever at 1,095,945 tourists as at 31ST
December, 2010. This was a 15% growth compared to the 952,481 experienced in
2009. This figure excludes the cross border tourists’ arrivals which could add
up to another approximately 700,000 tourists once the results are fully tallied
by the Kenya National Bureau of Statistics.
The 2010 Tourism
performance has surpassed the 2007 record by 4.5 percent the later being the
best recorded year in terms of tourist arrivals and earnings. “This performance
is impressive and is optimistic to achieving Kenya’s vision target of 2million
international tourists by 2012,” the Minister for Tourism Hon. Najib Balala
said today while releasing the results to the Press at Utalii House.
The sector has earned Kshs 73.68 billion in terms of revenue earnings
within the same period. This is the highest tourist revenue ever recorded and
it represents an impressive growth of revenue by 18 percent compared to the
The Minister said, he was impressed by the
performance of the sector that has shown great resilience in spite of the
local and global challenges. He accrued the impressive performance to
aggressive marketing in the new markets and efficient utilization of the
He said Kenya Tourist Board has continued to
reposition the destination since 2009 as a high value for high spending
tourists and this is paying dividends. Hon. Balala said India, Russia, China
and Middle East has shown great improvement though little resources were put
into marketing in the regions.
United Kingdom was leading in
terms of arrivals with 174,051 followed by United States 107,842 while Italy
and Germany took third and fourth positions at 87,694 and 63,011. France took
the fifth position with 50,039 visitors. Uganda topped the African market with
33,900 followed by South Africa 33,076 and Tanzania with 30,264. From Asian
markets, India led with 47,611 arrivals followed by China 28,480 and UAE
Hon. Balala lamented the decline of cruise tourism which recorded
only 508 arrivals as compared to 12,096 received in 2009. He blamed insecurity
along the Indian Ocean for this decline.
UK (113,747)16%, US
(75,000)10%, Italy (54,885)7.8%, Germany (37,185)5.3%, France (33,801)4.8%,
Uganda (19,800)2.8%, Netherlands (20,150)2.9%, Tanzania (19,683)2.8%, South
Africa (20,140)3.0%, India (23,648)4.5%, Canada (17,708)2.4%, China
(11,751)2.8%, Australia (9,681)1.6%, Switzerland (13,440)1.4%, Spain
(10,643)1.4%, UAE (5,608)1.2%, Sweden (6,564)1.1%, Bel-gium (9,055)1.2%, Japan
(9,118)1.0%, Denmark (6,638)0.9%, Norway (5,278)0.8%, Austria (7,932)0.7%,
Poland (2,923)0.8%, Finland (1,868)0.3%, Russia (1,950)0.4%, Czech Republic
(2,894)0.4%, Hungary (2,211)0.2%, Brazil (1,119)0.1%, Mexico (727)0.1% .
This data excluded cross-border travel, Kenyan Diaspora returning home and
for-eign experts working in the country.
Hotel Bed-Nights Occupancy by Country
Hotel Bed Occupancy by Zone
Visitor Arrival and Parks