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Domestic
Tourism
Kenya’s tourist product is well geared for
domestic tourism, yet encouraging this vital sector can be a challenge.
For Domestic Tourism and travel info click here.
Domestic Tourism has become a significant form of tourism in Kenya
where it is found that it can cushion off the tourism industry during low
periods of international tourist arrivals. With the aggressive
promotion of the domestic sector, local tourism business is expected to
increase significantly as Kenyans disposable income gradually increases. The
Ministry objectives for domestic tourism include:
To encourage
Kenyans of all walks of life to become active participants in Domestic Tourism
as a way of boosting the sector.
To create a network of Domestic
Tourism stakeholders who will contribute to its growth and to organize relevant
forums where they could participate in exchange of ideas. - To maintain
a constant in and outflow of information and data pertaining to Domestic
Tourism.
- To produce tourism media, both electronic and print.
- To organize Domestic Tourism exhibitions.
- To aggressively
market Domestic Tourism through constant product investigation and analysis
leading to targeted promotions.
- To facilitate access of local people
to the product and educate Kenyans on local attractions and products.
- To negotiate with stakeholders to subsidies the rates for local
residents throughout the year in line with local earnings.
- To
organize regular press briefings.
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