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Destination Marketing
Tourism is one of Kenya’s
leading sources of foreign exchange and fastest growing commercial sectors. We
believe that sustainable tourism can lead to rapid economic growth and poverty
alleviation.
But this means strategic marketing initiatives. The
Ministry strategizes and supports the work of the Kenya Tourist Board, to
actively promote and market our destination.
Our market research
has shown that our visitors are now far more discerning experienced and well
traveled than ever before. Their experience, combined with increased access to
information through the Internet and global media means that they make a very
informed choice when deciding on a travel destination.
We market
Kenya as a high quality product with a diversity of attractions that can cater
to a wide range of individual needs and interests.
This means
constantly evaluating and measuring our Standards and Product
Quality and having an understanding of the international market, and
an appreciation of global standards and value.
We work very
closely with each individual source market to develop a deep understanding of
our consumers.
Our marketing efforts stretch across all elements
of multi-media, from print and electronic media to trade fairs, public
relations initiatives and the Internet.
If you have an interest
or stake in marketing our destination- you can register here to receive
password access to our library of resources, images, promotional materials,
research papers, reports and documents, and to receive updates on new
developments in Kenyan tourism.
You can register here to receive password access to
our library of resources, images, promotional materials, research papers,
reports and documents, and to receive updates on new developments in Kenyan
tourism.
Kenya Tourist Board Contacts by Market:
UNITED KINGDOM CLUSTER
Includes UK,
France, Benelux, Spain Italy and Scandinavia
Kenya Contact: Rachael
Lofty
Email: lofty@kenyatourism.org
Regional Contacts:
KENYA
TOURIST BOARD
c/o Hills Balfour
Notcutt House
36,
Southwark Bridge Road
LONDON SEI 9EU
KTB Trade tel : 020 7202
6373
KTB fax: 020 7928 0722
KTB email: kenya@hillsbalfour.com
KENYA TOURIST BOARD
Company
CSDéveloppement
Address c/Tuset 10- 3º4ª -
08006 BARCELONA - SPAIN
KTB phone: 00 34 93 292 06 55
KTB
Fax: 00 34 93 415 45 77
KTB email: kenya@ketal.com
KENYA TOURIST BOARD
Address Via Monte Rosa 20,
20149 Milano,
Phone +39 02 36561179
Fax +39 02 36561264
E-Mail: magicalkenya@aviareps.com
KENYA TOURIST BOARD
Company Travel
Marketing Company (TMC)
Address Leliegracht 20, 1015 DG Amsterdam
KTB Consumer phone: 00.31.20.421.26.68
KTB trade/media phone:
00.31.20.638.46.61
KTB fax: 00.31.20.670.53.57
KTB email:
kenia@travelmc.com
GERMANIC CLUSTER
Includes Germany, Austria, France, Switzerand and Eastern Europe
Kenya Contact: Jacinta Nzioka
Email: jacinta@kenyatourism.org
Regional Contacts:
KENYA
TOURIST BOARD
c/o Travel Marketing
Romberg TMR GMBH
Schwarz Bach Strasse, 32, 40822
Mettman near Dusseldorf
Germany
consumer nr +49-(0)2104 - 83 29 19
E-mail: kenia@travelmarketing.de
KENYA TOURIST BOARD
c/o INTERFACE TOURISM
11bis Rue Blanche, 75009
Paris.
France
consumer nr
+33-01 53 25 12 07
E-mail: kenya@interfacetourism.com
AMERICAS CLUSTER
Includes USA, Canada and Central/Southern America
Kenya Contact:
Jennifer Opondo
Email: jennifer@kenyatourism.org
Regional Contacts:
KENYA
TOURIST BOARD
Carlson Destination Marketing Services
P.O. Box 59159
Minneapolis, MN 55459-8257
Phone:
1-866-44-KENYA
Fax: 763-212-2533
Email: infousa@MagicalKenya.com
For
US based travel agents : KenyaAgent.com
EMERGING MARKETS
Includes Central and Southern Asia,
Australasia and the Middle East
Kenya Contact: Fred Okeyo
Email:
fokeyo@kenyatourism.org
Domestic and Regional
Tourism
Includes Kenya and the African region
Contact:
Jonathan Mbiyu
Email:jmbiyu@kenyatourism.org
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CURRENT EVENTS MAY 2012 |
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